HarperBusiness
McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
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Key Metrics
- Jeffrey Rothfeder
- HarperBusiness
- Paperback
- 9780060721855
- 7.7 X 5.3 X 0.7 inches
- 0.45 pounds
- Business & Economics > Corporate & Business History - General
- English
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Book Description
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world.
A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
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