Columbia University Press
Media U: How the Need to Win Audiences Has Shaped Higher Education
Key Metrics
- John Marx
- Columbia University Press
- Paperback
- 9780231186377
- 8.9 X 6 X 1.1 inches
- 1.05 pounds
- Social Science > Media Studies
- English
Secure TransactionBook Description
Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university's steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future.
Author Bio
John Marx is professor and chair of the English Department at the University of California, Davis. He is an American Council on Education Fellow for 2018-19. He serves as Associate Editor at Novel: A Forum on Fiction had has authored two books from Cambridge University Press as well as numerous articles on contemporary, postcolonial, and modernist novels.
Education
Ph.D. Brown University, English Literature 1999
M.A. Brown University, English Literature 1992
BA New York University, Gallatin School 1989
Source: University of California Davis
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