- Kogan Page
Multichannel Marketing Ecosystems: Creating Connected Customer Experiences
Key Metrics
- Markus Stahlberg
- Kogan Page
- Hardcover
- 9780749476120
- 9.21 X 6.14 X 0.69 inches
- 1.25 pounds
- Business & Economics > Advertising & Promotion
- English
Book Description
Multichannel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to an interactive multichannel ecosystem that puts digital technology at the core of marketing strategy. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multichannel world and predictive marketing, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media.
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