Prometheus Books
Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses
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- Eric Dezenhall
- Prometheus Books
- Hardcover
- 9781573927192
- 9.31 X 6.34 X 1.19 inches
- 1.42 pounds
- Business & Economics > Public Relations
- English
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Book Description
Explores the personalities, conflicts, and motivations involved in media attacks on corporations and well-known people, and presents a communication approach to slowing, reversing, and preventing such situations. Examines the psychology of the attacker, notorious recent cases, the role of the news m
Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses
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