- Springer
Neuro-Advertising: Brain-Friendly Advertising for More Success in Your Market
Key Metrics
- Elke Schwarz
- Springer
- Paperback
- 9783658386351
- -
- -
- Business & Economics > Marketing - Research
- English
Book Description
Increase marketing impact with the right advertising
Introduces a novel measurement and analysis tool based on neuroscience
Shows how marketing spend can be used effectively
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