Emerald Group Publishing
New Perspectives in Marketing by Word-Of-Mouth
0
Rate this book
Key Metrics
- Emerald Group Publishing Limited
- Emerald Group Publishing
- Paperback
- 9781785608193
- 9.5 X 6.5 X 0.5 inches
- 0.9 pounds
- Business & Economics > Marketing - General
- English
$0
List Price:
$0
Save:
$0 ($%)
Format:
Paperback
Shipping
$4
Ships from:
-
Estimated Arrival:
Jul 31 -Aug 2
Available Copies:
10+ Copies
Ready To Buy:
Add to Cart
Secure TransactionSold By:
Readara.com
Add to My Wishlist
Book Description
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
New Perspectives in Marketing by Word-Of-Mouth
Videos
No Videos
Community reviews
Write a ReviewNo Community reviews