Vintage
Nobrow: The Culture of Marketing + the Marketing of Culture
Key Metrics
- John Seabrook
- Vintage
- Paperback
- 9780375704512
- 8.02 X 5.23 X 0.64 inches
- 0.54 pounds
- Social Science > Media Studies
- English
Secure TransactionBook Description
In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where good means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture-entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others-Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.
Author Bio
John Seabrook is the author The Song Machine: Inside the Hit Factory, published by Norton in October, 2015. He is also the author ofNobrow: The Culture of Marketing—The Marketing of Culture, which was published in 2000, and Deeper: My Two-Year Odyssey in Cyberspace, which was published in 1997, and Flash of Genius, and Other True Stories of Invention, published in 2008. He has been a contributor to The New Yorker since 1989 and became a staff writer in 1993. He explores the intersection between creativity and commerce in the fields of technology, design, and music. He lives in Brooklyn with his wife and two children and a dog and a cat.
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