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Online Marketing: A Customer-Led Approach

Online Marketing: A Customer-Led Approach

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  • Richard Gay
  • Oxford University Press, USA
  • Paperback
  • 9780199265855
  • -
  • -
  • Business & Economics > Industries - Retailing
  • English
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Book Description

'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Online Marketing: A Customer-Led Approach

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