Brilliance Audio
Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
Key Metrics
- Geoffrey G Parker
- Brilliance Audio
- Audio
- 9781511366618
- 6.7 X 5.3 X 0.5 inches
- 0.2 pounds
- Business & Economics > E-Commerce - General (see also Computers - Electronic Commerce)
- English
Secure TransactionBook Description
An inside look at the revolutionary business power of the platform--from the experts who helped discover how it works.
Facebook, PayPal, Alibaba, Uber--these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins--except traditional cab companies, which are scrambling to survive. Assumptions about operations, finance, strategy, and innovation all change. Platform Revolution explores the what, how, and why of this revolution and provides the first owner's manual for creating a platform marketplace. Revealing the strategies behind some of today's rising platforms, the authors explain how entrepreneurs--and traditional companies--can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances, and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.
Author Bio
I am a professor of engineering at the Thayer School of Dartmouth College where I also serve as director of the Master of Engineering Management Program. Prior to joining Dartmouth, I was a professor of management science at the A. B. Freeman School of Business at Tulane University and served as Director of the Tulane Energy Institute.
At Dartmouth, I teach courses in business platform strategy and data analytics in the engineering school and executive education in the business school.
We were recently awarded the 2019 Thinkers50 “Digital Thinking Award” for work on two-sided markets and the “inverted firm” whereby firms leverage network effects through external ecosystems, shifting value creation from inside to outside.
Our book Platform Revolution has on the order of 200,000 copies worldwide in ten languages. Interestingly, over half of these have occurred in the second and third years since publication in 2016, suggesting that there is enduring interest in the topic.
I spend summers in Boston as a visiting scholar and fellow at the MIT Initiative for the Digital Economy where I also co-chair the annual MIT Platform Summit and the annual BU Platform Research Symposium. I speak frequently at academic conferences and industry events and advise senior leaders in government and industry on their platform strategies.
My research explores the economics of and strategy of platform markets and two-sided markets. I am also interested in distributed innovation. The research projects have been funded by grants from the National Science Foundation (IIS-0338662, SES-0323227, SES-0925004) , the Department of Energy (DE-FC26-08NT01922), and multiple corporations including CISCO, Haier, International Post Corporation, Mass Mutual, Microsoft, PJM, SAP, and Thomson Reuters. I am serving or have served as a panelist for the National Science Foundation, a Senior Editor for the journal Production and Operations Management, associate editor for the journal Management Science, and ad-hoc associate editor for MIS Quarterly and special issued editor of Information Systems Research.
I received a B.S. in Electrical Engineering and Computer Science from Princeton University, a M.S. in Electrical Engineering in the Technology and Policy Program at the Massachusetts Institute of Technology (MIT), and a Ph.D. in Management Science from the MIT Sloan School of Management.
Research Interests
Data analytics; platform economics & strategy; intellectual property; core operations; product innovation & development; outsourcing & supply chain strategy; energy economics, policy, strategy, innovation, market structure & performance
Source: Dartmouth College
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