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Michael Curtin
University of California Press

Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV

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AuthorMichael Curtin
PublisherUniversity of California Press
PublishedJan 26 2017
Book FormatPaperback
ISBN-139780520251342
Dimensions8.9 X 6.07 X 0.89 inches
Weight 1.11 pounds
BISAC
CategoriesPerforming Arts > Film - History & Criticism
LanguageEnglish

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Book Description

In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony.

Playing to the World's Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.

Author Bio

Michael Curtin is the Duncan and Suzanne Mellichamp Distinguished Professor of Film and Media Studies with affiliated appointments in Global Studies and East Asian Languages and Cultural Studies.

He is also director of the Mellichamp Global Dynamics Initiative and associate researcher at the Center for Sociological and Political Research in Paris. Curtin is co-founder and former co-director of the Media Industries Project of the Carsey-Wolf Center. Before joining UCSB, he was director of Global Studies at the University of Wisconsin-Madison and director of Cultural Studies at Indiana University.

He has also held teaching or research appointments at Northwestern University, Renmin University, the Chinese University of Hong Kong, the Institute of Ethnology at Academia Sinica, and the Center for the Humanities at Wesleyan University. Curtin’s research and teaching focus on media globalization, cultural geography, industry and policy studies, and creative labor.

Curtin is currently at work on Media Capital: The Cultural Geography of Globalization. He is executive editor of global-e, and co-editor of Media Industries and the British Film Institute’s International Screen Industries book series.

Education

Ph.D Communication Arts
University of Wisconsin-Madison

A.B. History
Brown University

Source: University of California Santa Barbara

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