University of British Columbia Press
Political Marketing in Canada
Key Metrics
- Alex Marland
- University of British Columbia Press
- Paperback
- 9780774822299
- 8.9 X 6 X 0.9 inches
- 1 pounds
- Political Science > Political Process - Campaigns & Elections
- English
Secure TransactionBook Description
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing - and its promises - in practice.
Author Bio
Dr. Marland is trusted by Canadian politicians, political staff and other members of the public sector to respect their conditions for sharing information about what goes on behind the scenes in Canadian politics and governance. He is a co-editor of the UBC Press book series Communication, Strategy, and Politics.
His book Brand Command: Canadian Politics and Democracy in the Age of Message Control (UBC Press, 2016) won the Donner Prize for best public policy book by a Canadian and an Atlantic book award for scholarly writing, and his book Whipped: Party Discipline in Canada (UBC Press, 2020) was shortlisted for the Shaughnessy Cohen Prize for Political Writing. He is a member of the College of the Royal Society of Canada.
Education
BA Hons (Carleton); MA (Memorial); PhD (Lancaster)
Source:
Videos
Community reviews
Write a ReviewNo Community reviews