- Columbia University Press
Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers
Key Metrics
- Leo Bogart
- Columbia University Press
- Hardcover
- 9780231072625
- 9.32 X 6.37 X 1.19 inches
- 1.4 pounds
- Language Arts & Disciplines > Journalism
- English
Book Description
Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers is an insider account that vividly describes the personalities, organizations, and policy debates of the American daily newspaper business at a critical moment in its history. Exciting and informative, it shows how this major American institution confronted the great social and technological changes that threatened its established position.
Bogart demonstrates the difficulties of translating research findings into actual changes in practice, reviews controversies over the Project's promotional efforts, and reports on dramatic changes that occurred in newspaper distribution methods.
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