Kogan Page
Public Relations: A Practical Guide to the Basics
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- Philip Henslowe
- Kogan Page
- Paperback
- 9780749440725
- 9.24 X 6 X 0.49 inches
- 0.54 pounds
- Business & Economics > Public Relations
- English
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Book Description
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.
Public Relations: A Practical Guide to the Basics
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