Thorogood
Public Relations Techniques That Work
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- Jim Dunn
- Thorogood
- Paperback
- 9781854181879
- 7.52 X 4.24 X 0.36 inches
- 0.25 pounds
- Business & Economics > Public Relations
- English
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Book Description
This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the rules and steps to be taken in order to develop successful media relations.
Public Relations Techniques That Work
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