Createspace Independent Publishing Platform
Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps
Key Metrics
- Denise Lee Yohn
- Createspace Independent Publishing Platform
- Paperback
- 9781541140080
- 11.02 X 8.5 X 0.09 inches
- 0.31 pounds
- Business & Economics > Entrepreneurship
- English
Secure TransactionBook Description
- Lay the foundation for your brand to inspire true customer loyalty, improve your profit margin, and increase the longevity of your business Specify how you plan to compete and win Achieve clarity, focus, and alignment on your priorities among everyone who works on your business
Author Bio
Denise enjoys challenging readers to think differently about brand leadership. With that goal in mind, she has written several books including the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
She is a regular contributor to the Harvard Business Review and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. News media including CNBC, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues.
When she’s not writing or speaking, Denise serves as a board member of San Diego Sport Innovators and the non-profit Plant with Purpose. She has also served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego
Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.
Source: deniseleeyohn.com
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