SMART Million Dollar Producer: The Secret Playbook for Financial Professionals To Land High-Value Clients Using LinkedIn

As you approach this book, with its potential to alter the course and trajectory of your professional career and single-handedly change your personal financial situation, imagine a much younger-looking Jack Nicholson in his military uniform addressing the military court proceedings in the famous scene in A Few Good Men: Truth? You can't handle the truth.It's with a pleasant sigh of relief that I think of you, a financial professional who, like me, works in the field, opening this book. In so doing, I know that you will finally get a truthful glimpse into the reality of financial-professional marketing via social media. I am so ashamed of the field marketing organizations and B-level (at best) marketing companies that have preyed upon the hard-earned dollars of so many of you. My time with Dan Kennedy, Robert Cialdini, Brian Tracy, Jeb Blount, Frank Kern, Sally Hogshead, Bob Bly and other truly top marketers has given me a sixth sense for B.S. in marketing, and boy does our industry stink of it.What you have here, in the SMART Million-Dollar Producer book with Paul G. McManus, is the truth. The first truth? Well, the late great copywriting sensation Gary Halbert said it best; you have to go where there are players with money because, as a reader of this book, you are in the money business. And those players with money are on LinkedIn. Ex-girlfriends and class reunions are on Facebook. PLUS, Paul shares the most important secret of all - amplifying social proof. When your marketing company hands you a cold lead ... be honest with yourself: Did you build that lead? Did you engage that person, nurture your relationship with them and take time to educate them? NO. You got a cold lead promoted by someone else in some other way. You've given nothing to that prospect. You've invested nothing in them except the check you paid to your self-proclaimed digital marketing firm. So, expect very, very little back because they don't know you, so they can't like you, and they sure don't trust you- nor should they.Now, when you do the SMART Million-Dollar Producer LinkedIn Program the way it's built, and Paul deploys his social proof amplifier, once you are getting a thousand views and 50 likes while your competitor gets 35 views and his mom was the only one to like his last post, people SEE that and they NOTICE. Paul makes you someone in that community who gets attention and commands respect. There you are on a platform, alongside players with money, and you are sticking out. The social group is VOTING up your value for all to see, while your competitors sink into insignificance, by comparison. That's the key: become significant in a community that you control.