Vanderbilt University Press
Smoke in Their Eyes: Chronicle of a Friendship
Key Metrics
- Michael Pertschuk
- Vanderbilt University Press
- Paperback
- 9780826513939
- 8.94 X 6.02 X 0.89 inches
- 1.18 pounds
- Political Science > Political Process - Political Advocacy
- English
Secure TransactionBook Description
A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, Smoke in Their Eyes will be of great interest to everyone from students of public advocacy and political science to general readers.
Author Bio
Michael Pertschuk served as chairman of the Federal Trade Commission from 1977 to 1981, and he cofounded the Advocacy Institute. He is the author of Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars and The DeMarco Factor: Transforming Public Will into Political Power (both published by Vanderbilt University Press) and three other books.
Mr. Pertschuk has had a long and distinguished career. After graduating from Yale Law School in 1959, he served as a legislative assistant to Senator Maureen Neuberger of Oregon (1962 to 1964), and went on to become chief counsel of the Senate Commerce Committee. While with the committee, Mr. Pertschuk became one of the congressional staff’s most important and influential members.
For example, he was instrumental in drafting numerous consumer protection measures, including the Magnuson-Moss Warranty-Federal Trade Commission Improvement Act. Ironically, the stringent standards for FTC rule making imposed by that act were the basis of a recent District of Columbia district court decision disqualifying Mr. Pertschuk from further participation in the children’s advertising case. (He was said to have made prejudicial remarks on the subject.)
Among Mr. Pertschuk’s published writings is an article that appeared in Juris Doctor in September 1974 entitled, “Getting Your Way in Washington.”
Source: Vanderbilt University Press and American Enterprise Institute
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