Kogan Page
Sparking Success: Why Every Leader Needs to Develop a Creative Mindset
Key Metrics
- Adam Kingl
- Kogan Page
- Hardcover
- 9781398609600
- -
- -
- Business & Economics > Leadership
- English
Secure TransactionBook Description
Sparking Success is a fascinating exploration of how you can spark a creative mindset that will lead to dramatic results for both you and your business. Revolutionize your leadership through the book's practical insights, supported by high-profile interviews and insightful case studies.
Studies show that 80% of people feel an increasing pressure to be productive rather than creative at work. Sparking Success not only demonstrates how a creative mindset can be instilled in your business; it also highlights how creativity is a hugely valuable tool for productivity and innovation. Whether you're running a small team or a multinational corporation, the art of leadership has transformed dramatically. The traditional approaches to corporate leadership lack the innovation and fluidity required for success in modern-day disruptive markets. In order to succeed, you need to spark a creative outlook that will allow you to adapt to fast-moving trends and innovations.
In this book, Adam Kingl investigates the leaders and businesses across a range of industries who are effectively adopting a creative mindset. From media powerhouses such as Netflix and Disney to major manufacturers such as Bosch and Panasonic, the book clarifies the importance of creativity and innovation for business leaders across all sectors. Each of the book's core chapters poses a challenge or opportunity that will trigger an innovative mindset, before providing insights from notable leaders who have overcome creative challenges. Sparking Success is a groundbreaking leadership guide which highlights an innovative approach that will build you into a dynamic, creative and empathetic leader.
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