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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

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Key Metrics

  • J Bernstein
  • Palgrave MacMillan
  • Hardcover
  • 9781137282934
  • 9.4 X 8.7 X 1 inches
  • 1.7 pounds
  • Performing Arts > Business Aspects
  • English
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Book Description

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

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