- Thorogood
Strategic Planning in Public Relations
Key Metrics
- Kieran Knights
- Thorogood
- Paperback
- 9781854186867
- -
- -
- Business & Economics > Public Relations
- English
Book Description
Topics include:
- Strategic planning and why we need it
- The strategic planning process
- Understanding your audience
- Ensuring creativity lives up to the planning promise
- Measurement and evaluation as a planning tool
- Media planning
Videos
No Videos
Community reviews
Write a ReviewNo Community reviews