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- Thorogood
Strategic Planning in Public Relations
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Key Metrics
- Kieran Knights
- Thorogood
- Paperback
- 9781854186867
- -
- -
- Business & Economics > Public Relations
- English
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Book Description
Topics include:
- Strategic planning and why we need it
- The strategic planning process
- Understanding your audience
- Ensuring creativity lives up to the planning promise
- Measurement and evaluation as a planning tool
- Media planning
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