Cuesta Park Consulting
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
Key Metrics
- Anne Janzer
- Cuesta Park Consulting
- Hardcover
- 9780999624883
- 8.5 X 5.51 X 0.69 inches
- 0.97 pounds
- Business & Economics > Marketing - General
- English
Secure TransactionBook Description
The marketing playbook for the Subscription Economy, now in its 3rd edition
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
- An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Author Bio
Anne Janzer is an award-winning author, nonfiction writing coach and marketing practitioner on a mission to help people make a positive impact with their writing. She supports and encourages writers, authors and marketers through her books, blog posts, online courses, webinars, and teaching.
Writing geek
Anne loves helping other people find more joy in their writing. In her books and teaching, she explores the science and practice of effective writing. She blogs regularly about writing practices on her website. The Writer’s Process, a book about the inner game of writing, won a gold medal from Readers’ Favorite and a silver medal in the ForeWord INDIES Book of the Year award.
The Workplace Writer’s Process, winner of the 2018 IndieReader Discovery Award for Nonfiction, helps writers find more success at work. It was named one of the best business writing books of all time by BookAuthority.
Source: annejanzer.com
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