Oxford University Press, USA
Sugar and Spice
Key Metrics
- Jon Stobart
- Oxford University Press, USA
- Hardcover
- 9780199577927
- 9.2 X 6.1 X 0.9 inches
- 1.4 pounds
- History > Europe - Great Britain - General
- English
Secure TransactionBook Description
In tracing the lines of supply that carried groceries from merchants to consumers, Sugar and Spice reveals not only how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, but also questions established ideas about the motivations underpinning consumer choices. It demonstrates the dynamic nature of eighteenth-century retailing; the importance of advertisements in promoting sales and shaping consumer perceptions, and the role of groceries in making shopping an everyday activity. At the same time, it shows how both retailers and their customers were influenced by the practicalities and pleasures of consumption. They were active agents in consumer change, shaping their own practices rather than caught up in a single socially-inclusive cultural project such as politeness or respectability.
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