Harvard University Press
The Anime Boom in the United States: Lessons for Global Creative Industries
Key Metrics
- Michal Daliot-Bul
- Harvard University Press
- Paperback
- 9780674241190
- 9 X 6.1 X 0.6 inches
- 0.7 pounds
- Performing Arts > Television - Genres - Science Fiction, Fantasy & Horror
- English
Secure TransactionBook Description
The Anime Boom in the United States is a comprehensive and empirically grounded study of the expansion of anime marketing and sales into the United States. Using the example of Japanese animation, it examines the supporting organizational and cultural processes that constitute a transnational system for globalizing and localizing cultural commodities.
Drawing on field research, survey data, and in-depth interviews with Japanese and American professionals in the animation industry, the authors investigate anime's arrival in the United States beginning in the 1960s, and explores the transnational networks of anime production and marketing as well as the cultural and artistic processes the genre has inspired.
This detailed study of the anime boom in the United States is the starting point for a wider investigation of the globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. It is an indispensable guide for all those interested in understanding the dynamics of power structures in cultural and media globalization.
Author Bio
Michal Daliot-Bul is an associate professor at the Asian Studies Department of The University of Haifa. As a Japanologist she uses the theoretical frameworks and questions suggested within the tradition of Cultural Studies to examine her research interests which include late consumer culture, new forms of media, youth popular culture, as well as complex and disjunctive economic, cultural and political intra- and intercultural flows that create new cultural forms and imageries.
She is the author of License to Play: The Ludic in Japanese Culture (Hawai’i University Press, 2014), and the co-author together with Prof. Nissim Otmazgin of The Anime Boom in the United States: Lessons for Global Creative Industries (Harvard Asia Center, 2017).
She has published numerous articles in leading journals including, Media, Culture and Society, Cultural Studies, International Journal of Cultural Studies and Social Science Japan Journal. She has also translated a number of novels and short stories from Japanese to Hebrew.
Source: mikibul.wordpress.com
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