Lid Publishing
The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
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- Sandra Stahl
- Lid Publishing
- Paperback
- 9780999187104
- 8.5 X 5.5 X 0.4 inches
- 0.6 pounds
- Business & Economics > Public Relations
- English
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May 14 -May 16
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Book Description
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
The Art & Craft of PR was named a finalist in the Marketing & PR category in the 2018 National Indie Excellence Awards.The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
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