McGrawhill
The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
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Key Metrics
- Leland Harden
- McGrawhill
- Paperback
- 9780071589673
- 9 X 6 X 0.66 inches
- 0.93 pounds
- Business & Economics > E-Commerce - Digital Marketing
- English
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Book Description
From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. The Auction App details the tools and tactics employed by every industry for creating, conducting, managing, and executing online auctions.
The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
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