- Free Press
The Big Red Fez: Zooming, Evolution, and the Future of Your Company
Key Metrics
- Seth Godin
- Free Press
- Paperback
- 9780743227902
- 8.46 X 5.54 X 0.3 inches
- 0.36 pounds
- Business & Economics > E-Commerce - Digital Marketing
- English
Book Description
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
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