New Riders Publishing
The Brand Gap: Revised Edition
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- Marty Neumeier
- New Riders Publishing
- Paperback
- 9780321348104
- 8.02 X 5.32 X 0.56 inches
- 0.64 pounds
- Business & Economics > Corporate & Business History - General
- English
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Book Description
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy!
- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
The Brand Gap: Revised Edition
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