Kogan Page
The Complete Marketer: 60 Essential Concepts for Marketing Excellence
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- Malcolm McDonald
- Kogan Page
- Paperback
- 9780749466763
- 9.11 X 6.26 X 0.73 inches
- 1.07 pounds
- Business & Economics > Sales & Selling - General
- English
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Book Description
The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters - including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team.
McDonald and Meldrum have simplified the marketing discipline - translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.
The Complete Marketer: 60 Essential Concepts for Marketing Excellence
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