Portfolio
The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
Key Metrics
- Jonathan A Knee
- Portfolio
- Paperback
- 9781591843900
- 8.4 X 5.5 X 0.9 inches
- 0.75 pounds
- Business & Economics > Industries - Media & Communications
- English
Secure TransactionBook Description
We live in the age of big Media, with the celebrity moguls telling us that content is king. But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.
By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
Author Bio
Professor Knee teaches Media Mergers and Acquisitions, co-teaches The Media Industries: Public Policy and Business Strategy with Professor Tim Wu of Columbia Law School, and co-teaches Digital Investing with Adjunct Professor Jeremy Philips. He also serves as co-director of the Media & Technology Program with Professor Sarvary. Professor Knee is a Senior Advisor at Evercore Partners. Before joining Evercore as a Senior Managing Director in 2003,
Professor Knee was a Managing Director and Co-head of Morgan Stanley's Media Group. He was previously Publishing Sector Head in the Communications, Media and Entertainment Group at Goldman Sachs. Prior to becoming an investment banker, he was Director of International Affairs at United Airlines and served as Adjunct Professor of Law at Northwestern University.
His writing has appeared in The Atlantic, Wall Street Journal, New York Times and Washington Post and he is the author of Class Clowns: How the Smartest Investors Lost Billions in Education (2017), co-author of Curse of the Mogul (Portfolio:2009) and author of The Accidental Investment Banker: Inside the Decade that Transformed Wall Street (Oxford: 2006).
Source: Columbia Business School
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