Sage Publications Pvt. Ltd
The Definitive Book of Branding
0
Rate this book
Key Metrics
- Kartikeya Kompella
- Sage Publications Pvt. Ltd
- Paperback
- 9788132117735
- 9.3 X 6.2 X 1.1 inches
- 1.35 pounds
- Business & Economics > Marketing - General
- English
$0
List Price:
$0
Save:
$0 ($%)
Format:
Paperback
Shipping
$4
Ships from:
-
Estimated Arrival:
-
Available Copies:
0 Copies
Ready To Buy:
Back Order
Secure TransactionSold By:
Readara.com
Add to My Wishlist
Book Description
With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world.
The book walks the reader through the different ways in which brands drive the company's strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries.
It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.
The book walks the reader through the different ways in which brands drive the company's strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries.
It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.
The Definitive Book of Branding
Videos
No Videos
Community reviews
Write a ReviewNo Community reviews