The Power of Why:Breaking Out in a Competitive Marketplace
Interview with C Richard Weylman
June 21, 2016Sign Up to listen to full interview.
About C Richard Weylman
Richard Weylman is the author of three books, two of which are international best-sellers, including his latest the CEO Reads best-seller, The Power of Why: Breaking Out in a Competitive Marketplace, available in 5 languages.
Richard Weylman has a worldwide reputation for helping clients better understand how to make the changes necessary to attract and retain new customers, as well as the right talent to elevate business performance.
As an impactful keynote speaker and workshop leader Richard will bring his expertise to your audience, blending timely and provocative research with the right amount of humor and inspiration they can take away and use immediately.
He has delivered over 2,500 keynote speeches on four continents to audiences of 20 to 40,000 and is a master at tailoring his presentations to the specific needs of audiences.
He believes in philanthropy and provides ongoing support for many organizations.
Interview Summary
From competitive markets to unnamed rivals, companies face various problems whenever they have a product to sell. What remains the same, however, is the inability of most of them to identify the reasons why consumers buy certain products and why some organizations manage to sell better than their counterparts. Is this because they lack analytical tools, or is it a process that is missing?
In his book The Power of Why, Richard Weylman uses decades of consulting experience with businesses of all sizes to encourage managers to develop customer-centric strategies and a steady focus on solving customer’s problems rather than trumpeting accolades and longevity.
Key Topics
- How does a deeper understanding of customer needs lead to more penetrating questions through “Why Asking”?
- How can businesses identify their unique value proposition?
- How do customers view a company’s proposition and why it may or may not matter to them?
- How should lean organizations engage with markets and customers?
- Why is exceeding customer expectations so critical in developing a loyal customer base?
- How does a deeper understanding of customer needs lead to more penetrating questions through “Why Asking”?
- How can businesses identify their unique value proposition?
- How do customers view a company’s proposition and why it may or may not matter to them?
- How should lean organizations engage with markets and customers?
- Why is exceeding customer expectations so critical in developing a loyal customer base?
