Wharton School Press
The Shopping Revolution, Updated and Expanded Edition: How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19
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- Barbara E Kahn
- Wharton School Press
- Paperback
- 9781613631140
- 8.5 X 5.5 X 0.48 inches
- 0.6 pounds
- Business & Economics > Industries - Retailing
- English
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Book Description
Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is a must-read for anyone who aspires to reach customers today-and tomorrow (Marc Lore, President & CEO, Walmart eCommerce US).
The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.
In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.
The Shopping Revolution, Updated and Expanded Edition: How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19
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