Independently Published
Ties That Bind: Inside the Extraordinary (sometimes knotty) Food Marketing Continuum
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- Russell J Zwanka
- Independently Published
- Paperback
- 9781688415096
- 9.02 X 5.98 X 0.32 inches
- 0.46 pounds
- Business & Economics > Marketing - General
- English
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Book Description
You start with the customer. Always the customer. This Food Marketing thing is the art of environmental scanning, the ability to stay one step ahead of the customer, the focus of category management, and the communication of your brand through assortment, pricing, format, locations, and engagement. Easy, right? It's knotty, complicated, and is only for the passionate! Let's go!
Ties That Bind: Inside the Extraordinary (sometimes knotty) Food Marketing Continuum
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