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Fiona Moore
Routledge

Transnational Business Cultures: Life and Work in a Multinational Corporation

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AuthorFiona Moore
PublisherRoutledge
PublishedJan 28 2005
Book FormatHardcover
ISBN-139780754642657
Dimensions-
Weight-
BISAC
CategoriesSocial Science > Anthropology - Cultural & Social
LanguageEnglish

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Book Description

This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of global corporate activity on both national and organizational cultures, as well as looking specifically at the ways in which communications technology is used as a site of conflict and negotiation in business. This book will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.

Author Bio

I am Professor of Business Anthropology at Royal Holloway, University of London. I am an author who writes guidebooks to SF television series, plays, audio dramas, novels and stories. I also blog occasionally. In all forms, I write about gender and ethnic identity, globalization and nationalism, networking, and how people deal with the changing working world.

Research Interests

I am currently conducting a longitudinal multi-sited study, supported by the Nuffield Foundation and National ChengChi University, of how Taiwanese and ethnic Taiwanese professionals construct and use transnational social networks, with research sites in London, Taipei and Toronto.

The aim of this study is to examine how businesspeople of Taiwanese origin in three countries—the UK, Canada and Taiwan itself—use their ethnic identities to construct professional networks both locally and across national borders. The results of the project will promote understanding of Taiwan’s unique business culture, increase visibility for Taiwanese companies, not only in Asia but also in North America and Europe, and support communication between Taiwanese and non-Taiwanese businesses.

Source: fiona-moore.com

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