University of Nevada Press
Two-Buck Chuck & the Marlboro Man: The New Old West Volume 1
Key Metrics
- Frank Bergon
- University of Nevada Press
- Paperback
- 9781948908542
- -
- -
- Literary Collections > Essays
- English
Secure TransactionBook Description
Bergon presents a powerful array of rural and small-town Westerners who often see themselves as part of a region and a way of life most Americans aren't aware of or don't understand, their voices unheard, their stories untold. In these essays, Westerners from the diverse heritage of the San Joaquin Valley include California's legendary Fred Franzia, the maker of the world's best-selling Charles Shaw wines dubbed Two-Buck Chuck, and Darrell Winfield, a Dust Bowl migrant and lifelong working cowboy who for more than thirty years reigned as the iconic Marlboro Man. Their voices help us understand the complexities of today's rural West, where Old West values intersect with New West realities. This is the West (and America today)--a region in conflict with itself.
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