Oxford University Press, USA
Unconventional Methodology in Organization and Management Research
Key Metrics
- Alan Bryman
- Oxford University Press, USA
- Paperback
- 9780198796985
- 9.1 X 6.1 X 0.8 inches
- 1.05 pounds
- Business & Economics > Organizational Behavior
- English
Secure TransactionBook Description
This book describes twelve unconventional methodologies in organization and management research. These include unconventional research settings and data sources, unconventional research designs and data collection methods, unconventional analytic approaches, and designs and methods that exploit new technology developments. The aim is to encourage dialogue and experimentation with regard to the development of innovative, unconventional approaches to organization and management research. Several commentators have criticized the way in which research methods have become more formulaic, and have argued for greater diversity in research approaches. The methodological perspective that the we adopt shapes our interpretation of the information that we gather. Different methods generate different kinds of information, leading to different ways of understanding the phenomena that we are investigating. Our methods influence our styles of theorizing, ways of thinking and reasoning, and forms of writing and reporting research.
This book will be of value to academic researchers in organization and management studies, Doctoral candidates, and Masters students on MBA and similar programmes.
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