Harvard Business Review Press
Understanding Marketing: Expert Solutions to Everyday Challenges
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- Harvard Business Review
- Harvard Business Review Press
- Paperback
- 9781422128923
- 7.06 X 5.1 X 0.51 inches
- 0.41 pounds
- Business & Economics > Marketing - General
- English
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Book Description
The latest volume in the series: Understanding Marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?
This volume provides the concepts and examples you need. You'll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out the four Ps: product, promotion, pricing, and place (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
Understanding Marketing: Expert Solutions to Everyday Challenges
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