Wharton School Press
Winning in China: 8 Stories of Success and Failure in the World's Largest Economy
Key Metrics
- Lele Sang
- Wharton School Press
- Hardcover
- 9781613631478
- -
- -
- Business & Economics > International - General
- English
Secure TransactionBook Description
If Amazon can't win in China, can anyone?When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions:
- Which factors explain the success (or failure) of foreign companies entering China?
- What challenges and pitfalls can a company entering China expect to encounter?
- How can a prospective entrant realistically assess its chances?
- Which managerial decisions are critical, and which approaches are most effective?
- How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies;
- How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts;
- How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.
Author Bio
Lele Sang is Global Fellow at the Wharton School of the University of Pennsylvania. A former journalist and editor, she has worked for the Beijing News and Caijing Magazine covering business and politics and has interviewed world leaders from prime ministers to Fortune 500 company CEOs. She also worked at startups and multinational corporations in both the United States and China.
She is coauthor with Karl Ulrich of Winning in China. She was a visiting scholar at University of California–Berkeley, Graduate School of Journalism. She holds an MPA degree from the University of Pennsylvania.
Source: Wharton School Press
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