![Zag: The #1 Strategy of High-Performance Brands](https://readara.com/ingram/images/books/9780321/9780321426772.jpg)
- New Riders Publishing
Zag: The #1 Strategy of High-Performance Brands
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Key Metrics
- Marty Neumeier
- New Riders Publishing
- Paperback
- 9780321426772
- 7.9 X 5.3 X 0.5 inches
- 0.65 pounds
- Computers > Software Development & Engineering - Computer Graphics
- English
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Book Description
- why me-too brands are doomed to fail
- how to read customer feedback on new products and messages
- the 17 steps for designing difference into your brand
- how to turn your brand's onliness into a trueline to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to stretch your brand without breaking it
- how to succeed at all three stages of the competition cycle
For a quick peek inside ZAG, go to www.zagbook.com.
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