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Media Today: Mass Communication in a Converging World

Media Today: Mass Communication in a Converging World

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Key Metrics

  • Joseph Turow
  • Routledge
  • Hardcover
  • 9781138579835
  • 11.2 X 8.7 X 0.9 inches
  • 2.85 pounds
  • Social Science > Media Studies
  • English
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Book Description

This seventh edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.

The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book, and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities.

Media Today

is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom.

The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor's manual.

Media Today: Mass Communication in a Converging World

Author Bio

Joseph Turow is Robert Lewis Shayon Professor of Media Systems & Industries at the Annenberg School for Communication. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as “probably the reigning academic expert on media fragmentation.” 

In 2010, the New York Times called him “the ranking wise man on some thorny new-media and marketing topics.” In 2012, the TRUSTe internet privacy-management organization designated him a “privacy pioneer” for his research and writing on marketing and digital-privacy.

He has authored twelve books, edited five, and written more than 160 articles on mass media industries. His most recent books are The Voice Catchers: How Marketers Listen In to Exploit Your Emotions, Your Privacy, and Your Wallet (Yale, 2021), Media Today: Mass Communication in a Converging World (Routledge, 2020), and The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power (Yale, 2017). 

In 2011, Yale University Press published his book The Daily You: How the New Advertising Industry is Defining Your Identity and Your World; a Turkish edition came out in 2015. In 2010, the University of Michigan Press published Playing Doctor: Television, Storytelling, and Medical Power, a history of prime time TV and the sociopolitics of medicine, and in 2013, it won the McGovern Health Communication Award from the University Of Texas College of Communication. Other books reflecting current interests are Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006); Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition, 2004); and The Hyperlinked Society: Questioning Connections in the Digital Age (edited with Lokman Tsui, University of Michigan Press, 2008).

Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press, as well as in the research community. He has been interviewed widely about his research, including by NPR’s Fresh Air with Terry Gross, The Atlantic, the BBC, CBS News, and elsewhere. He has also written about media and advertising for the popular press, including the New York Times, 

The Atlantic, American Demographics magazine, the Washington Post, the Boston Globe, and the Los Angeles Times. His research has received financial support from the Digital Trust Foundation, the John D. and Catherine T. MacArthur Foundation, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, the Federal Communications Commission, and the National Endowment for the Humanities, among others.

Turow was awarded a Lady Astor Lectureship by Oxford University. He has received several conference paper and book awards and has lectured widely. He was invited to give the McGovern Lecture at the University of Texas College of Communication, the Pockrass Distinguished Lecture at Penn State University, and the Chancellor’s Distinguished Lecture at Louisiana State University. He currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media, the International Journal of Communication, and Media Industries. 

He also has served as the elected chair of the Mass Communication Division of the International Communication Association.

 

 

Source: Annenberg School of Communication, University of Pennsylvania 

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